What is IoT?
Internet of Things (IoT) refers to objects that communicate with other objects and computers through a network. It is a platform that connects the physical world to the virtual world, resulting in improved efficiency, accuracy and economic benefit. These “things” include any objects embedded with electronics, software, sensors, actuators that can send and receive data.
Cellular, Wi-Fi and Bluetooth are commonly used connectivity options, but these networks are often high power and expensive to adopt and maintain. As our need for data collection expands, we need technologies that are energy and cost efficient, so that they can be adopted massively globally.
IoT works by providing connectivity to sensors and objects. This connectivity is enabled by embedding a special proprietary (Sigfox) chipset into such objects which allows it to leverage onto a specialized Low Power Wide Area Network (LPWAN). And so, 4 billion IoT devices have been forecasted to rely on LPWAN technologies by 2025! Learn about Charles Reed Anderson, the worldwide recognised IoT industry thought leader.
Virtually anything that could be embedded with a chip. Some examples include streetlights, thermostats, electric meters, fitness trackers, factory equipment, automobiles, unmanned aircraft systems (UASs or drones), or even cows or sheep in a field.
IoT can have many possible applications, such as:
– home security monitoring,
– connected defibrillator box,
– care button…
– facility management,
– door monitoring,
– smoke alarm…
– crop management,
– flood monitoring,
– cattle management…
– air monitoring,
– water monitoring,
– bush-fire monitoring…
– parking management,
– bin monitoring,
– manhole monitoring…
– sensor devices,
– smart metering,
– water irrigation,
– utilities metering…
– preventive maintenance,
– asset tracking,
– connected helmet…
Currently there are an estimated 20 billion devices connected to IoT networks globally, and it should expand rapidly to 75 billion devices by 2025.
The manufacturing industry is currently the biggest adopters of IoT. Manufacturers are using it for the purpose of optimizing process, monitoring equipment and conducting preventive maintenance. Then we have the transport industry who is mainly using IoT for asset tracking purposes.
Through the use of sensors to collect data and analytics to break it down, businesses can look forward to lower operating cost and improving productivity by acting on key data.
There are more than one standards within the IoT industry. The three more prominent ones are Sigfox, LoRa and NB-IoT. Sigfox has the largest market share in the world and is by far considered the true standard.
Glossary of Terms
Cellular IoT: IoT using the cellular network such as 4G or 5G.
Critical IoT: IoT answering low-latency use cases such as car accident, or healthcare.
LPWAN: Low Power Wide Area Network. Ideal to transmit small amount of data accross the world.
Massive IoT: IoT deployed widely, particularly in remote places, with a very low energy consumption.
Sigfox: Sigfox is the name of a worldwide proprietary LPWAN network.
Sigfox & 0G
LPWAN stands for Low Power Wide Area Network. It is a low bandwidth network, its purpose is low power consumption, high efficiency and long ranges. Therefore this network is the best for IoT as it provides the benefit of connectivity through low power consumption, enabling devices to stay connected for years or decades through simple batteries.
What is 1G 2G 3G 4G and 5G? The ‘G’ here stands for the Generations of mobile network. 0G or otherwise known as ‘zero generation’ is essentially about using radio telephone, that is pre-cellular.
In current times, 0G network is represented by an array of Low Power Wide Area Network (low-bandwidth wireless network) that is specifically designed to connect simple, low-powered IoT devices to the Internet, cost efficiently, at a massive scale.
There are very different use cases for such a low bandwidth network. Low bandwidth network’s main application is in sensing modules for data collection and analytics which are measured in bytes. This provides cost savings up to 90% as compared to the more expensive 4G network.
Any device equipped with Sigfox proprietary chipset will be able to ‘roam’ freely in countries with operational Sigfox network. There are currently 71 countries on the list and it’s still going up!
The unique thing about this network is that there is no synchronization between base station and device. Instead, the device broadcasts radio signals to multiple base stations close by through random frequency. This means that hackers would not be able to gain access into Sigfox network backend. Furthermore, there is a restricted downlink and devices choose when to communicate and at which frequency, which protects it from hackers sending targeted malicious commands.
-No. Sigfox devices do not have an IP address. They are not connected to the Internet. They cannot be used as a vector of attack of a global system. What happened with baby monitors (massive DDoS attack on Dynn servers) could not, by nature, happen through Sigfox devices.
-Sigfox devices can send 12 bytes at a time and receive up to 32 bytes a day >> downloading malware on Sigfox devices becomes impossible.
We are applying the same security best practices we are recommending our customer:
1) Security by default (no IP devices)
2) Security by design: running risk evaluation of our overall system, implementing security countermeasures:
-Authentication / Integrity / Confidentiality of data transiting from a device to an application
-Continuous improvement: yearly penetration tests and cybersecurity audit
Leverage on Sigfox partners: Sigfox is partnering with Kudelski Security consulting, expert in security expertise and risk evaluation. Sigfox customers can benefit from this expertise.
Data vulnerabilities is about integrity (data sent are the data received: forged message detection), confidentiality (sensitive data cannot be intercepted)
– By design, Sigfox provides AES 128 based message authentication, an anti-replay mechanism
– Optionally, Sigfox provides a payload encryption mechanism from the device to the cloud. Customers can then implement data confidentiality when required by their sensitive application.
Physical security, Sigfox has built a network of partners and experts in security (ST Micro, WiseKey, Trusted Objects), who can provide additional tamper resistant security using secure elements in the device (protect credentials).
Sigfox network operates on license-free sub-GHz ISM band using Ultra Narrow Band (UNB) modulation to exchange radio messages over the air. Messages are transferred at a data rate of 100 or 600 bits/s, depending on region. The combination of UNB modulation and low bit rate allows the network to achieve high network capacity and high sensitivity of its receivers, enabling long range transmission.
Frequency bands: 920.8Mhz Uplink, 922.3Mhz Downlink (License-free ISM band)
Messages: Up to 140 uplink messages per device per day up and 4 downlink messages per device per day (Downlink requires device to initiate)
Maximum Payload format per message: 12 bytes uplink from device, 8 bytes downlink to device (Device ID Key and time stamp are included in the Sigfox message header)
Data rate: 600 bits per second
Maximum power radiated per device: 24 dBm (ERP)
Battery life: Up to 15 years depending on number of connections, sensor type and size
Subscription fee: as low as US$1 /device/year (depending on volume of devices and number of connections per day)
*List of countries in RCZ4: Argentina, Australia, Colombia, Hong Kong, New Zealand, Singapore, Taiwan
The Sigfox chipset embedded into devices enables seamless wireless connection. Furthermore, the low power consumption enables devices to run on batteries for years or even decades, distinguishing it as a truly wireless device.
Through the unique Sigfox network design, the network availability is very high at 99.8% where there is coverage. As devices broadcast radio signals, multiple base stations within proximity are able to pick up these packets. Sigfox backend would then send only an instant of it to the destination set. Since there are multiple base stations around, in the event of a single failure, there are many others around to pick up the packets. The more base stations are installed, the more stable the network will be.
No. The marvel of this network is that it runs on the same band globally. There is no need to design different models of your product for different countries. Any device working under Singapore’s Sigfox network would work similarly in other countries.
No. There is no technical knowledge required. The end user just needs to put in the batteries. So it is a perfect ‘Out-of-the-box’ connectivity solution.
Similar to most network operators, the higher the bandwidth required the pricier it would be. However, Sigfox network is so low cost that the price of the network would mostly be bundled into the device itself. The individual cost of the network starts as low as $1- $12 per annum.
Thankfully no. These Sigfox connected devices are always designed to run seamlessly in the background for years or decades without the need for human interference. You can update devices wireless through the cloud network. This takes out the cost of maintenance of running so many devices.
Over the last 3 years, UnaBiz has grown exponentially, in both Singapore and Taiwan. With a simple logo and name, the founding team made a name for ourselves and made an impact on the ecosystem. As we grew, we navigated and explored our own identity discovering wonderful values and catchphrases that defined us such as “Less is More”.
Post Series A, the management team saw an opportunity to revisit our strengths and weaknesses to enhance our brand identity, update our mission and values. With expansion on the horizon, the time has come for the rebranding to be unveiled for what is coming next: UnaBiz 2.0
A branding consultancy firm – Bonsey Design — was hired to lead the rebranding of UnaBiz. The rebranding process started with extensive research and stakeholder consultation, both internally and externally, including 1-1 interviews and surveys with management, key investors, strategic partners and team members. These people are closest to our organizations and who know it best; their involvement helps us to more effectively communicate our organizational identity through our new brand.
The results were then reviewed and crystalized into a branding approach by Bonsey Design, who then proposed possible new logo designs that best suit our strategic directions, and is a good representation of our brand identity. We have almost completed the redesigning of all our corporate communication assets and we are eager to share this with all our stakeholders.
The current brand mark – the brainchild of the founding partners, has served the business well. The results from our stakeholder surveys and research efforts conducted by our branding consultant identified that there is a high level of brand equity in our name “UnaBiz” – it is recognised as a leader in the IoT field, with a strong association to partnerships. The bright orange symbol of our logo has also become iconic and synonymous with the energy we bring to the ecosystem, hence the management’s decision to refresh the brand mark without changing our name.
The new brand visual is clean, simple and professional. To focus on the brand name, the tagline and the icon/symbol that represents connectivity has been removed. By decluttering, we have achieved a new logo that is modern and focused – a representation of a clear strategic direction.
The colourful brand mark was toned down in the new logo to reflect maturity and reliability. However, our energetic and fun spirit is retained in a distinctive orange triangle that highlights the brandmark. This is also a reminder to the company to always have passion in everything we do.
We recognize that this rebranding exercise marks a step towards a new beginning, but we want to emphasize that this refresh in no way takes away the history and founding principles of our founding members. Our mission is to:
“Unite People & Technology to Create Impact on a Massive Scale”
Going forward UnaBiz will continually emphasize on our core values; Unite, Open & Agile, to deliver our promise to our partners and clients. This will be an aspect of our efforts to honour those who helped make our organization what it is today – a key driving force in the industry.
We will be updating all our promotional materials over a period of several months to reflect the new brand identity. In the interim, you will see an overlap between our former names and logos and our new names and logos.
In anticipation of a full rebranding of all our promotional materials through this exercise, we have been making only minor updates to our communication pieces for the last few years.
We expect that the implementation of the new logos will take place over a period of several months
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