2 Uses made of the information
2.1 The purposes for which information may be used by us in and outside Singapore include:
Ensuring that content from our site is presented in the most effective manner for you and for your computer;
Providing you with alerts, newsletters, education materials or information that you requested or signed up to;
Carrying out our obligations arising from any contracts entered into between you and us;
Allowing you to participate in interactive features of our service, when you choose to do so;
Designing and conducting surveys/questionnaires for client profiling/segmentation, statistical analysis, improving and furthering the provision our products and services;
Complying with laws and regulations applicable to us or any of our affiliates in or outside Singapore;
Legal proceedings, including collecting overdue amounts and seeking professional advices;
Researching, designing and launching services or products including seminars/events/forums;
Promoting and marketing services and products subject to your exercise of the opt-out right (please see further details in Clause 2.2 below); or
Purposes directly related or incidental to the above.
2.2 We intend to use your data in direct marketing and we require your consent (which includes an indication of no objection) for that purpose. In this connection, please note that:
Your name, contact details (including address, contact number, email address), products and services information, transaction pattern and behaviour, background and demographic data held by us from time to time may be used by us in direct marketing;
The following classes of services, products and subjects may be marketed in direct marketing:
– services and products related to our site and/or our affiliates (including marketing affiliates programs we are a part of);
– reward, loyalty or privileges programmes, promotional offers and related services; and
– invitations to events such as seminars/webinars/tele-seminars, conferences, live programs or events.
We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us (see below for contact details), and we will cease to do so, without charge.