- Build and manage marketing content (blogs, ebooks, reports, infographics, etc.) that attract the targeted audience in different verticals at different funnel stages.
- With an in-depth understanding of UnaBiz’s product/solution offerings and buyer personas, plan and execute campaigns for lead generation targeting specific verticals and use cases for all regional sales teams as well as Sigfox 0G Network Operators.
- Work collaboratively with tier-1 ecosystem partners for joint campaigns.
- Build and optimize marketing automation processes, including lead nurturing, qualification, assignment, and reporting with accelerated pipeline conversions.
- Work closely with the sales team to enhance the quality of Sales Qualified Leads.
- Conduct market research and competitive analysis to refine differentiated strategies.
- Propose any new ideas for lead generation.
– Proficiency in English.
– At least 3 years of experience in inbound marketing in the B2B global tech industry.
– Data and result-driven communication and reporting.
– Excellent communication and cross-team collaboration skills.
– The ability to always be thinking out of the box.
– Full knowledge of HubSpot is a big PLUS.