We are looking for an Inbound Marketing Manager who is experienced in building successful conversion funnels in the global B2B tech industry. As a member of the Global Marketing & Communications team, you will be responsible for facilitating and executing inbound marketing campaigns for UnaBiz’s IoT solutions at a global scale. You will also have the opportunity to work with our diverse global teams and Sigfox 0G Operators across different continents.
ROLE
- With an in-depth understanding of UnaBiz’s products/solutions and buyer personas, plan and execute digital campaigns using various platforms for lead generation for all regional sales teams as well as Sigfox 0G Operators.
- Dispatch all organic leads from company websites to relevant sales/presales team members and Sigfox 0G Operators, including pre-qualification and follow-ups, while continuously optimizing the lead management process.
- Build and optimize end-to-end marketing automation processes, including lead capturing, nurturing, scoring, qualification, assignment, segmentation, and reporting with accelerated pipeline conversions.
- Propose any new ideas for lead generation.
REQUIREMENTS
– Excellent proficiency in English.
– At least 3 years of experience in inbound marketing in the B2B global tech industry.
– Proven track record of successful social and SEM campaigns with various platforms including (not limited to) Google, LinkedIn, and industry-specific online media.
– Data and result-driven communication and reporting.
– Excellent communication and cross-team collaboration skills.
– The ability to always be thinking out of the box.
– Full knowledge of HubSpot Sales and Marketing Pro is a big PLUS.
